For many years, the compact pickup truck market was all but dead, but Ford revived it in 2022 when it unleashed the Maverick to the world. The model has performed well since its launch, with sales up by a massive 14% so far in 2025 compared to last year as it continues to gain traction. Buyers love the Maverick’s usability and relatively compact size, which makes it more efficient and easier to maneuver than larger trucks.
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