JetBlue baggage fees are going up. Will other airlines follow as fuel costs rise in 2026?

JetBlue Airways Corporation just increased checked bag fees for the first time since March 2024, bringing the minimum cost to check a bag from $35 to $39. Fees now cost $4 to $9 more, depending on travel dates.

This news comes amid rising jet fuel prices and may raise concerns among travelers about whether other major U.S. airlines will follow suit.

Here’s what you need to know.

How much more will travelers pay?  

Effective March 30, JetBlue raised checked bag fees by $4 to $9, depending on travel dates. The new prices apply to all bookings made on or after that date. 

The New York-based airline introduced peak-season surcharges in March 2024, meaning travelers pay more to check a bag during high-demand periods, like summer and holidays. 

Here’s what travelers can expect when adding bags to a reservation more than 24 hours before departure on non-transatlantic flights: 

• Off-peak travel dates: Most travelers will pay $39 for a first checked bag and $59 for a second, an increase of $4 each.  
• Peak travel dates: Most travelers will pay $49 for their first checked bag and $69 for a second, an increase of $9 each. 

Travelers who add bags within 24 hours of departing, including at the airport, will pay an additional $10 surcharge on top of those prices. 

The prices above apply to most fare types. JetBlue Mosaic status members and select co-branded credit cardholders can check a bag for free. 

The rising cost of checked bags 

JetBlue’s new peak travel rate of $49 for a first checked bag is now the highest among major U.S. carriers. This is the airline’s first bag fee hike since March 2024, when it raised fees twice within months of each other. 

The move is part of a broader industry trend.

American Airlines raised its second checked bag fee by $5 in February 2026, its second bag fee hike since early 2024. Both United Airlines and Delta Air Lines last raised fees in early 2024. 

Southwest Airlines famously offered two free checked bags to all fliers for over 50 years. However, the Texas-based airline began charging for checked bags in May 2025. 

Will other airlines follow JetBlue’s lead?

Jet fuel costs have continued to climb as the Iran war drags on. Air travel is expected to get more expensive. Increased costs, whether fees or fare hikes, could push consumers away, leading to decreased travel demand.

Many consumers are already stretched thin by rising prices across everyday life.

Fast Company reached out to American Airlines, Delta, and United to ask whether they expect to increase checked bag fees.

A representative for Delta declined to comment on bag fees but noted the airline is set to report Q1 2026 earnings next week. 

United pointed to a March 20 message that CEO Scott Kirby sent to employees. In it, Kirby outlined some steps that the airline was taking to manage rising jet fuel prices. 

One example Kirby gave was reducing flights for less in-demand routes, like redeye flights and Tuesday, Wednesday, and Saturday flights. He noted that the airline had suspended service to Tel Aviv and Dubai. 

We’ll update this story if we receive a reply from American Airlines.