For four decades now, the American car industry has primarily consisted of what has long been known as the Big 3: General Motors, Ford Motor Company, and Chrysler in some form, currently as Stellantis. Some EV start-ups have popped up since then, but none, even Tesla, have quite come to a point of properly challenging the Big 3 for sheer volume. That hasn’t always been the case, though, since, throughout the second half of the 20th century, there was a fourth automaker that would do battle with Detroit’s bruisers: American Motors Corporation, or AMC. And there’s no better time to learn about the rise and fall of this company than now, because Joe Ligo, of YouTube channel AutoMoments, is releasing his multipart documentary on AMC called The Last Independent Automaker.
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