Le Labo
- Le Labo is one of the most popular fragrance brands out there — especially with men.
- Fans say their top scents include cult-favorites like Santal 33 and Another 13.
- Thé Matcha 26 is another popular option for an everyday fragrance.
If you know, you know: Le Labo is, subtly, one of the brands men are obsessed with — and that’s exactly the point.
The cult fragrance brand has quietly become one of the most powerful players in the perfume industry. Its unisex fragrances are packaged in unassuming bottles, and you won’t find them at big-box beauty retailers like Sephora and Ulta Beauty.
Still, fragrance fans swear by it. Scents like Santal 33 have become mega hits, and its boutique stores are must-visit destinations for those serious about scent.
Men especially love Le Labo and have shared their recommendations across Reddit and TikTok, where the brand has become shorthand for taste.
So Business Insider asked a few men to share the Le Labo scents they spray on their skin again and again. Here are their top five favorites.
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