Long before the current days of automakers hosting in-house boutique design packages and bespoke styling options, you took your lame stock production car to a coachbuilder for true customization and personalization. That’s what many owners did with their Rolls-Royce limousines back when coachbuilders were more of a wider market in the 1940s, and still somewhat in the 1950s. Back then, you didn’t just order a Phantom in a special finish with some unique embroidery. Almost everyone who could afford a Rolls would create their own masterpiece.
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