- The Macan alone outsold Alfa Romeo globally in 2025.
- Junior fueled a 20% rise, with Europe taking most sales.
- North America stumbled 36.2% to just 5,652 deliveries.
Alfa Romeo is celebrating what it calls a “global acceleration” in 2025, reporting a 20% sales increase over 2024, largely driven by the Junior.Sounds promising. Then you look closer and realize the entire lineup of this historic Italian marque is being outsold by a single Porsche SUV.
The Harsh Reality
According to the latest figures, Alfa Romeo shifted 73,000 cars worldwide in 2025. That is up from 60,000 in 2024, which qualifies as progress. It is also nowhere near the 223,643 cars it sold in 1990, still the brand’s all-time high.
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In reality, Alfa Romeo’s 2025 performance sits closer to Genesis at 82,000 units than to its traditional German rivals, who operate on a different planet. BMW delivered 2.17 million cars, Mercedes 1.8 million, and Audi 1.6 million. That is not a gap. That is a canyon.
Alfa is not winning even when we compare it to Porsche, which sold roughly 280,000 units last year, including 84,328 Macans and 80,886 Cayennes. Each of those SUVs, on its own, outsold Alfa Romeo’s entire lineup, meaning the Junior, Tonale, Giulia, and Stelvio combined. At least it beat the 911’s 51,583 deliveries last year.
Junior To The Rescue?
The company is pinning its hopes on the Junior, which does the heavy lifting while serving as the entry point in the range. The premium subcompact SUV has racked up more than 60,000 orders across 41 markets since launching in 2024, with 17% of buyers choosing the fully electric version. Not bad for the baby of the family.
Review: The Junior Is Everything Alfa Romeo Needed And Nothing Alfisti Wanted
According to Alfa Romeo, the Junior ranked as the third best-selling premium B-SUV in Europe last year, leading the segment in Italy, France, Austria, Greece, and Slovakia. Before we get carried away, it is worth remembering that while mainstream B-SUVs are everywhere, the premium corner of the class is a much smaller club. Real competition is largely confined to the fully electric Volvo EX30, the hybrid Lexus LBX, the aging Audi Q2, and the DS 3 Crossback.
Alfa Romeo didn’t release sales numbers separately for each model, but confirmed that the Junior was followed by the larger Tonale which enterer 2026 with a mid-lifecycle update.
The aging Giulia and Stelvio are still part of the lineup and will remain on sale through 2027 after Stellantis delayed their replacements. Volumes are likely down to just a few thousand units, yet the company insists they “also did well” in 2025. Of those buyers, 13% chose the Intensa special editions, while 11% went for the high-performance Quadrifoglio variants, which are scheduled to return to production in March 2026.
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Finally, the limited-production 33 Stradale supercar remains the crowning jewel of the lineup. Alfa Romeo has delivered five cars since December 2024 and is continuing production of the remaining 28 examples, all of which were spoken for well in advance.
Double-Digit Growth In Europe, Disaster In America
Europe is still Alfa Romeo’s heartland, accounting for more than 80% of global sales. In 2025, the brand posted a 31.1% increase across the continent, with the UK up 80%, France up 41.9%, Italy up 20.7%, Germany up 20.5%, and Spain up 15.1%.
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Other regions also posted notable percentage gains, including Japan (+71.4%), Morocco (+65%), and Turkey (+38.7%), although the baseline figures were likely modest before the Junior’s launch. Overall, Alfa Romeo reported a 43.8% sales increase in Asia and a 16.3% rise across the Middle East and Africa.
The company makes no mention of North America in their release, but according to data from Stellantis, sales plummeted by 36.2% to a disappointing 5,652 units. This includes 2,414 units of the Tonale, 1,872 units of the Stelvio, and 1,366 units of the Giulia.
Put simply, Alfa Romeo’s US presence is now so limited that a niche sports car like the Nissan Z, with 5,487 units delivered, is now its primary sales peer.
Santo Ficili, Alfa Romeo CEO, stated:
“Exceeding 20% global growth, with Europe at +31%, says one thing loud and clear: Alfa Romeo is back in the race. But what matters most is the quality of this pathway. We focus every decision on customers and drivers, because our ambition is not only to increase volumes but to build desirability, loyalty and value over time. Junior has expanded our customer base while staying true to the brand’s sporting DNA.”
“Our pathway is clear: to evolve while remaining authentically Alfa Romeo. Thank you to the entire Alfa Romeo team and to our partners for the energy, commitment and passion that have made this result possible.”
