Polestar has so far propped itself up as a relatively exclusive premium performance brand, targeting to position itself as something closer to a Swedish Porsche than a more mainstream brand like Toyota. But that’s likely about to change a bit with the upcoming Polestar 7 SUV, which is said to be a more affordable, more mainstream offering that should help the brand’s sales soar. Think of this as Polestar’s Model Y. But if that sounds a little… not like a Porsche rival, Polestar bosses want you to know it will still feel like a Polestar, despite its mainstream ambitions.
Â
