Porsche Sold More Cars In 11 Days Than Maserati Did The Entire Year

The trident is losing its luster, and Maserati’s 2025 financial results make that painfully clear. Despite Stellantis’ attempts to push the marque further upmarket, the Italian luxury brand managed just 7,900 shipments globally.

That figure represents a 30% drop from the 11,300 units delivered in 2024, and the lowest total Maserati has recorded since 2012. Sales were so thin that Ferrari (13,640 units) and Lamborghini (10,747 units) both sailed past it with room to spare. That is awkward, considering both trade heavily on exclusivity and charge considerably more for the privilege.

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Then there is Porsche, arguably the more direct rival, operating on what feels like an entirely different planet. The Zuffenhausen firm shifted 279,449 cars in 2025, which means it sold more in roughly 10 days than Maserati managed over the course of the entire year.

Maserati’s modern high-water mark came in 2017, when it shifted 51,500 cars, thanks largely to the Ghibli sedan and Levante SUV doing the heavy lifting. Things looked steadier in the post-Covid years, with annual sales hovering around 25,000 units in 2021, 2022, and 2023. Then the floor gave way. Deliveries plunged 57% in 2024 and fell another 30% in 2025.

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The Grecale, launched in 2022, was meant to inject fresh momentum. Instead, demand for the more upmarket cousin of the Alfa Romeo Stelvio fizzled after 14,500 deliveries in 2023, its first full year on sale.

Beyond that SUV, which likely makes up the bulk of Maserati’s volume, the lineup is now a tight-knit affair. There are the MC20 and MCPura supercars, plus the GranTurismo and GranCabrio siblings. Production of the grand tourers was moved last year to the Viale Ciro Menotti plant in Modena, freeing space at Mirafiori in Turin for the far more mainstream Fiat 500 Hybrid.

Reduced Revenues

According to official Stellantis data, Maserati’s full-year revenue slid from €1.04 billion ($1.2 billion) in 2024 to €726 million ($857 million) in 2025.

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Adjusted Operating Income, or AOI, technically improved on paper. The loss narrowed to €198 million ($234 million), helped by lower R&D spending. Even so, the AOI margin deteriorated to -27.3% as net pricing in North America softened, suggesting the brand had to lean harder on incentives to move metal.

The Blame Game And The Future

Stellantis points to a trimmed-down lineup as the main culprit, following the discontinuation of the Levante and Ghibli. It also cites US tariffs on imported vehicles and a softer appetite for luxury goods in China, which has cooled noticeably.

With no major projects on the immediate horizon, Maserati’s future rests largely on bespoke products and limited editions. Stellantis has recently introduced the Bottega Fuoriserie program for both Maserati and Alfa Romeo, targeting collectors with exclusive models and offering a higher level of personalization to support profit margins.