Credit: Edgar Cervantes / Android Authority
TL;DR
- T-Mobile came under fire for its marketing practices last year, though the National Advertising Division ultimately ruled in favor of its competition.
- T-Mobile attempted to bring its own counter-complaints against Verizon’s marketing practices.
- The NAD has now ruled in favor of Verizon, determining that Verizon’s promotions don’t cross the same lines as some of the complaints previously alleged against T-Mobile.
Last year, AT&T and Verizon both went after T-Mobile for its perceived false advertising claims around how it markets some of its promotions. Ultimately, the neutral National Advertising Division sided with T-Mobile’s competitors on many issues.
While the NAD doesn’t have the power to enforce some of these rulings, T-Mobile has made a few adjustments in its marketing strategy in response. It also attempted to give its competitors a taste of their own medicine by bringing its own complaints against competitor marketing practices.
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