It goes without saying that when it comes to automotive brands, the way their names sound partially dictates how the marque is perceived by the general public. Think of brands like Ferrari or Lamborghini. The way those two sound conveys a sense of class and sophistication, and would do so even if you had no idea what sort of cars they made. Other brands like Aston Martin or Mercedes-Benz convey a sense of luxury when thought of, which is exactly the sort of models they produce. However, there are outliers to this principle.
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