Cadillac had a strong fiscal year in 2025, selling 173,515 units, staying far ahead of longtime rival Lincoln, thanks to strong sellers like the Cadillac Escalade, with 49,355 units sold, and the Cadillac XT5, with 24,702 sales. The brand’s Millennial-oriented positioning efforts have no doubt played a part in keeping Caddies relevant in an era where American luxury cars are looking more and more like something your grandpa would drive, but that seems to have done little to keep depreciation at bay in the case of the Cadillac Lyriq.
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