When you’re starting a new car brand, the look of the vehicle is everything. You could nail every other part of the equation, but if it looks like an Edsel, you’re doomed to repeat the failures of countless other attempts to sell cars. When your brand is all about heritage, it might be even more important. You need to nail the exact mix of classic detailing with modern aesthetics, tastes, and even safety, engineering, and manufacturing requirements.
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