With its model lines filled to bursting with off-road variants, Ford is finally turning its attention to street-oriented pickup trucks. It started testing the waters with its littlest pickup, the Maverick Lobo, and now it’s applying the idea to Ford’s and America’s best-selling model line, the F-150. It also adopts the Lobo name, which does leave us wondering about what it will be called in Mexico, where the F-150 is already simply called Lobo. We doubt that Lobo Lobo would work well, but elsewhere, F-150 Lobo sounds pretty cool, and Ford has done plenty of things to make it look cool, too.
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