Trump’s Tariffs Just Cost Ford Buyers Up To $2,000

Ever since President Trump initiated his trade war, it was only a matter of time until consumers were hit by the crossfire. That process is now underway as Ford has increased prices for the Mexican-made Maverick, Bronco Sport, and Mustang Mach-E. According to a dealer memo seen by Reuters, prices will increase by as much as $2,000 per vehicle.

A message detailing the increases for the Maverick was posted on Reddit and prices climb $645 to $1,150, depending on trim. The destination fee is also slated to go up $100, while a handful of options are also becoming more expensive.

More: Panic Buying Hits America As Trump’s Tariffs Spark Car Buying Frenzy

Thanks to the latest increase, the Maverick costs $8,150 more than it did just a few years ago. Even the price increase since August 2024 is staggering as the facelifted model originally began at $26,295 before a $1,595 destination fee. Now, it’s $28,145 with a $1,695 delivery charge. That’s an increase of $1,950 in less than a year.

As for the other Mexican imports, the Mach-E starts at $37,995 before a $1,995 destination fee. The Bronco Sport, on the other hand, begins at $30,995 before the $1,595 destination charge.

The price increases affect vehicles produced after May 2 and a Ford spokesperson told the publication that the hikes are the result of typical mid-year pricing actions as well as “some tariffs we are facing.” While no one likes higher prices, Ford noted “We have not passed on the full cost of tariffs to our customers.”

This raises questions about the future and it’s possible automakers could slowly increase prices in order not to overwhelm consumers. If that’s the case, we might see MSRPs climb a few hundred dollars at a time rather than getting one huge jump.