Hyundai confirmed last December that it was working on a body-on-frame pickup that would be tougher than the current unibody Santa Cruz, and we got our first taste of the company’s ruggedized aspirations last week with the debut of the Boulder concept. Although primarily a styling exercise, the Boulder previewed a Hyundai body-on-frame off-roader, complete with a robust solid rear axle and 35-inch tires. That said, the show car was an SUV, not a truck, which led our sister site HotCars to do some imagining and blend the Boulder’s blocky, futuristic design with the practical form factor of a midsize truck. And we gotta say, we like what we see.
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