Credit: Joe Maring / Android Authority
Plenty of streaming services have recently raised their prices, and YouTube Premium has finally joined the pack. Premium prices now start at $15.99 for individual monthly plans, a far cry from the $9.99 pricing of YouTube Red (2015) and the $11.99 launch pricing of Premium (2018). Upward changes are reflected across all YouTube Premium plans.
| YouTube Premium prices (Old price, July 2023 – March 2026) | YouTube Premium prices (New prices, March 2026 onwards) | |
|---|---|---|
| Individual (Monthly) | $13.99 | $15.99 |
| Individual (Annual) | $139.99 | $159.99 |
| Family (Monthly) – Up to six members | $22.99 | $26.99 |
| Lite (Monthly, individual) | $7.99 | $8.99 |
| Student (Monthly, individual) | $7.99 | $8.99 |
To YouTube’s credit, this is the first major adjustment since July 2023. However, because this increase arrived without a formal press release or public warning, the “sticker shock” in the community is palpable.
