A Cold Reception for Dodge’s Electric Muscle Car
When Dodge unveiled the Charger Daytona, it billed the model as the next chapter in muscle car performance. What buyers got instead was an electric coupe that left much of its core audience unconvinced. The sound generator, futuristic styling, and the absence of a V6 or V8 were meant to push the brand into a new era. Instead, it seemed to alienate the “Brotherhood of Muscle.” Sales have reflected that disappointment.
According to numbers published by Cox Auto, Dodge moved just over 4,200 Charger Daytonas through the first half of the year. To put that in perspective, the figure trails even the Cadillac Optiq, a pricier compact luxury SUV with limited name recognition. The weak demand prompted Dodge to rethink its lineup.
The base Charger Daytona R/T, which carried a lower price tag and 496 horsepower, has already been dropped from the order books. That leaves the more powerful Scat Pack as the sole version of the electric Charger, and it will be carrying a very different sticker when 2026 models arrive.
Cole Attisha
Scat Pack Price Cut for 2026
For the upcoming model year, Dodge is reducing the price of the Charger Daytona Scat Pack by $5,000. Order guides indicate that the electric muscle car will now start at $59,995, excluding destination charges. That’s an 8.3 percent decrease from the current $64,995 MSRP. The adjustment positions the Scat Pack only $2,000 higher than the discontinued R/T, even though it delivers a substantial 670 horsepower compared to the R/T’s 496 hp.
CarsDirect reports that no significant equipment changes have been made to accompany the price reduction. Standard features remain consistent with the 2025 version, and option prices are essentially unchanged.
On paper, the Scat Pack now offers a more substantial value, particularly for those who prioritize outright performance. The lower price does little, however, to resolve the larger market hesitation surrounding Dodge’s battery-powered muscle car.
Incentives Disappear and Competition Looms
While the MSRP reduction is significant, it arrives at the same time a key financial perk is going away. Under previous rules, Charger Daytona leases qualified for $7,500 in Commercial Clean Vehicle Credit savings, but that program has been eliminated. Without that incentive, the effective cost of leasing a 2026 Daytona Scat Pack will be higher than before, even with the lower sticker price.
The revised price also puts the Daytona Scat Pack in direct competition with Dodge’s own Sixpack Scat Pack. Powered by a twin-turbo 3.0-liter inline-six, the Sixpack makes 550 hp and starts at $54,995. For traditionalists, it offers internal combustion character at a lower cost. Compared with outside rivals, such as Tesla’s Model S, which now starts around $95,000, the Charger still undercuts on price.
Whether these pricing changes will be enough to change its fortunes remains uncertain, but we do not expect a dramatic turn of events, given the previous discounts employed by the automaker.
Â
