In the fiercely competitive three-row crossover segment, companies go to great lengths to try to one-up each other and vie for the position as the family hauler to have. This manifests itself in a variety of ways, but one of the main areas we see this is on the interior, where things previously never imagined, like a heated third row, help one of these to nab the title of plushest offering in the class. The Kia Telluride is all-new for 2027, and the Hyundai Palisade was all-new last year. Meanwhile, Mazda has been making an earnest attempt to become a more premium brand in the past few years, with the CX-90 leading the charge.
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