Toyota RAV4 in Three Flavors
The latest-generation Toyota RAV4 is now available in three flavors: Core, Rugged, and Sport. Each one gets its own look and powertrain setup, resulting in a diverse lineup with distinct styling. For a nameplate that needs to win over various types of customers – be it daily drivers, weekend explorers, and those who want a bit more on-road performance – it’s a deliberate move.
Even before Toyota’s own show cars (from its forklift maker, nonetheless) hit the spotlight at the Tokyo Auto Salon, the aftermarket is already moving. JAOS, a veteran in 4WD and SUV upgrades, is focusing on the Rugged version of the RAV4, known as the Woodland trim in the US and Adventure grade in Japan.
JAOS
Real Upgrades from Japan’s 4×4 Specialist
The JAOS parts list for the RAV4 Woodland covers all the basics for an overland-style build. A new bumper guard adds presence while maintaining ground clearance. Integrated LEDs and relocated fog lamps give the face a more serious look. A nose protector with amber marker lights caps off the enhancements up front.
Down the sides, Fender garnishes with exposed dummy bolts make the RAV4 look wider, though you may want to match them with the wider set of rims and tires. Side and pillar protectors draw inspiration from outdoor gear, featuring matte and textured finishes. Mud flaps (yes, available in red), door handle films, fuel lid covers, luggage tray, and rear scuff plates are all about protecting the parts that get beaten up in real use.
Some of the most important upgrades aren’t obvious at first glance. JAOS adds BATTLEZ suspension parts for a slight lift – about 0.8 to 1.0 inch – and adjustable dampers that keep things comfortable on the road but ready for trails. Wheel choices finish the package, with a set of 17-inch ADAMAS BL5 in matte or smoked finishes. The Toyo Open Country All-Terrain Tires are optional, but they do look good here, don’t they?
JAOS
Is It Coming to America?
There’s no extra power under the hood, and that’s not a surprise because off-road chops aren’t just about horsepower. JAOS keeps Toyota’s engines as they are, focusing on durability, ground clearance, and actual off-road usability.
Based on JAOS’s catalog, prices in Japan range from $35 to $1,450 per part (at current exchange rates), depending on what you choose. The suspension kit is about $1,100, and the exclusive wheels are about $1,450 per set. Since Toyota dealers in Japan sell and install most of these parts, the whole process feels more like ordering factory accessories than going the usual aftermarket route.
US availability isn’t clear as of yet, but it wouldn’t be a stretch. JAOS already has distributors stateside, and the Woodland trim could actually use this kind of upgrade. If enough buyers want it, this rugged RAV4 could easily show up in American showrooms.
JAOS
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