Credit: Brady Snyder / Android Authority
TL;DR
- After announcing a price cut for its AI Ultra plan, Google is imposing stricter usage limits on its AI Pro plan.
- Google says it is switching to a new credit system based on the compute utilized by your prompt.
- While Google says it’s more effective, some users call it a scam.
Google made several AI-centric announcements at the I/O 2026 conference yesterday. Among them was the revised pricing for its AI Ultra plan, which has now been slashed by $50. While Google proudly announced the price cut for the uppermost plan, it also introduced a new $100 per month AI Ultra plan (slotted between the original $200 Ultra and the $20 Pro) with fewer perks and lower limits. However, it conveniently avoided talking about the revised usage limits it is now imposing on other plans’ prices below.
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