BMW pretty much birthed the sports sedan market when it introduced its M3 and M5 models during the 1980s, the vehicles combining sports car-like performance with the practicality of a family sedan. The sector built in popularity during the 1990s and 2000s, and remains a lucrative part of the automotive market in 2026. From the early days of BMWs sporting models, manufacturers around the world recognized their potential and rushed to bring out their own models.
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