One of the key hallmarks of a seriously high-end luxury automaker, and a big moneymaker, is customization. Just about every company with cars selling for more than six figures has some kind of custom program, including Rolls-Royce, Bentley, Aston Martin, and so many more. Ferrari has admitted that the programs are enormously profitable, which is also why it wasn’t the easiest decision to reign in its program. It’s not just the big names, though. Smaller outfits are expanding their custom programs, including Everrati. The electric restomod company is adding to its custom capabilities with its new Artisan program.
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