Securing guaranteed success in the automotive industry is practically an impossible task, since buyer attitudes and global events can have such a huge influence on which type of vehicle is popular at any one time. Developing a new model takes years, and by the time it reaches the market, the world could be a very different place compared to the one when the company first signed off on the design. One segment that goes against this idea to an extent is the SUV, which has grown in popularity consistently over the last few decades.
