It felt like Toyota’s GR Supra would be fast-tracked to stardom after it made a triumphant return to showrooms in 2019, but things haven’t quite worked out that way.Toyota sold fewer than 40,000 GR Supras in seven years – less than half of what its BMW twin managed with the Z4. For a nameplate carrying 45 years of legend, that’s a brutal number. So why does Toyota consider the Supra a success anyway?
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