In automotive terms, branding usually relates to logos that identify a particular car company’s vehicles, but believe it or not, the word “brand” actually comes from the same root word as burning – think ranchers marking their cattle with a red-hot iron so they don’t get rustled or stolen. Unfortunately, Mercedes-Benz is learning the connection between those two definitions, as two of its customers are suing the company after allegedly being burned by the decorative badges on their seats.
Â
