Without a manufacturing site in America, Audi was left particularly exposed when Trump’s import tariffs came into effect. So, whereas BMW and Mercedes-Benz were able to mitigate the fallout thanks to their local factories, the Ingolstadt-based automaker bore the brunt of these sweeping changes in US trade policy. Sales are dropping precipitously, also affected by slashed EV incentives and the complete absence of hybrids from Audi’s American lineup.
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