Strap in for this one. On August 12, Ram issued a press release stating that its “bold symbol of horsepower and rebellion,” the so-called Bucking Hemi, had been stolen. This “symbol of protest” is a one-of-a-kind mechanical bull, done up with a ram’s head and V8 engine graphics on the body, put together to help publicize the Hemi V8’s return to Ram’s pickup truck lineup. Two days later on August 14, Ram released another press release saying it had been recovered, thanking the Oakland County Sheriff’s Office for its assistance.
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