How many interviews have you read where [insert publication name here] asks the founders of Pagani, Koenigsegg, Gordon Murray Automotive and more if they’d ever consider building something more downmarket and affordable for us normies, only for the answer to be almost the same, word for word, every time. “We’d love to, but really, there’s just no way for us to do so without scaling up significantly and losing what makes us special.”
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