It’s now been almost 16 years since the third-generation Dodge Durango first went into production. Incrementally improved since then, the powerful SUV has somehow managed to stay relevant, outlasting most rivals in the process. In the first half of this year alone, Durango sales increased by 12%. Part of the reason the Durango stays fresh comes down to Dodge consistently introducing new customization options. The latest is a ninth exterior color for the 2027 Durango called After Dark, coming just weeks after the brand’s vivid Redeye paint debuted for the SUV.
After Dark Paint Gives Durango Extra Menace
2027 Dodge Durango
Stellantis
The new After Dark paint is a $595 option and is the polar opposite of the recently introduced Redeye. It’s a deep, metallic blue finish that changes based on the natural light. In direct sunlight, there are distinct metallic highlights, while dark conditions create a much moodier look.
“Dodge customers don’t blend in — and neither should their vehicles,” said Matt McAlear, Dodge CEO. “You see that passion everywhere, from Roadkill Nights through Cruise Week, where bold color and personal expression take center stage. After Dark and new options like tinted dual stripes give our customers even more ways to build a Dodge with attitude, make it unmistakably their own and stand apart from everything else on the road.”
Stellantis
The Durango’s color palette now grows to nine, with customers able to choose from the following options:
- After Dark
- Redeye
- B5 Blue
- Destroyer Grey
- Green Machine
- Night Moves
- Pitch Black
- Red Oxide
- White Knuckle
The level of customization for the Durango goes far beyond your choice of paint. The company also introduced new Tinted Dual Stripes for the SUV in August, along with a Brass Monkey Package featuring numerous bronze exterior accents. Buyers opting for the 710-horsepower Durango SRT Hellcat Jailbreak have access to over 16 million possible build combinations; yes, 16 million. Various stripes, wheel designs, and interior finishes are on offer. It’s a level of choice that’s simply not available in more conservative midsize rivals like the Honda Pilot and Toyota Grand Highlander.
Related: Dodge Gives Charger and Durango More Room to Get Weird
Still The Segment’s Performance Benchmark
Stellantis
No other gas-powered SUV in this class has the power found across the Durango lineup. Every model now has some version of the Hemi V8, with even the base GT getting 360 horsepower from its 5.7-liter mill. The R/T 392 produces 475 hp from its 6.4-liter V8, while the SRT Hellcat is a monster; its 6.2-liter supercharged V8 makes 710 hp and 645 lb-ft of torque, allowing it to sprint to 60 mph in just 3.5 seconds. The Hellcat has an NHRA-certified quarter-mile time of 11.5 seconds.
We drove the Durango SRT Hellcat earlier this year and could not fault the driving experience. It’s surprisingly docile at lower speeds, but the supercharged V8 quickly comes alive and makes a wonderful noise as the SUV surges forward.
But the Durango is not just quicker than its rivals. It’s also a proper old-school SUV that can accommodate the whole family and tow up to 8,700 lbs. That’s a best-in-class figure, too.
Quick, comfortable, practical, and more customizable than anything else in its class, the Durango continues to find favor with buyers even as newer, more advanced competitors come and go.
Related: I Drove The 2026 Dodge Durango SRT Hellcat Jailbreak: Here’s My Honest Review
