When the Ferrari Luce EV debuted earlier this year, its design wasn’t the only controversial thing about it, with its rumored price raising eyebrows at a starting point of $647,000. The Italian automaker has now revealed the true asking price in the U.S., and it’s significantly lower than anticipated, yet still high enough to rank as the most expensive series-production vehicle on sale today (limited-run hypercars can cost more, of course). Before options, the Ferrari Luce starts at $560,800, around $50,000 pricier than a top-tier Rolls-Royce Cullinan and roughly $80k cheaper/12.5 percent less than the converted value of European pricing. When some are willing to pay as much as $40 million, that’s quite a bargain, though it’s still approximately $122,000 pricier than a Purosangue.
Ferrari Luce: Pricing Is All But Irrelevant
Ferrari
Despite the controversial styling, the much-berated all-electric powertrain, and the obscene cost, throngs of speculative flippers, Icona Series hopefuls, longtime aficionados, and new customers are all sending money to Maranello to reserve a Luce; Ferrari says the EV hit its sales target in just two months, with China leading many of the orders. As the first all-electric Ferrari, the first vehicle designed by LoveFrom (through industrial designer Marc Newson and ex-Apple designer Sir Jony Ive), and the first Prancing Horse with five seats, the Luce is unique in many ways, and those revolutionary attributes contribute to the Luce’s appeal, even if a former CEO, purists, and hardcore enthusiasts renounce the car. In fact, Ferrari execs seem pleased with how much negative talk has surrounded the Luce. As they say, there’s no such thing as bad publicity.
Related: Ferrari Luce Leads The Most Controversial Car Reveals In Recent Memory
For your $560,800, the Luce offers a quartet of synchronous permanent-magnet electric motors, with output bias favoring the rear axle. Altogether, the Luce delivers up to 1,035 horsepower, which seems mildly excessive until you remember that EVs are heavy, and this one is no exception at 4,982 pounds, despite an all-aluminum body. 0-62 mph takes 2.5 seconds and 0-124 mph takes 6.8 seconds, though Ferrari could have made the EV even quicker. It chose against doing so and worked alongside NASA to help occupants retain their lunch under acceleration.
Autoblog’s Take
Ferrari
It’s remarkable that the U.S.-spec Luce is cheaper than the European one despite aggressive tariffs, but it’s still priced obscenely enough to make your accountant swoon. With more powerful, more expensive, and more advanced vehicles appearing at a frequency that sometimes feels impossible to keep up with, hearing that an all-electric Ferrari exists is no surprise. Hearing that it produces more power than a Bugatti Veyron barely raises an eyebrow. And hearing that it costs more than any other series-production Ferrari on sale today doesn’t even make you flinch. Whether it’s worth the money or not seems inconsequential – it’s a Ferrari, and no matter what it’s powered by or how it’s priced, that storied yellow shield seems incapable of dissuading monied buyers.
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