If there is one segment that has experienced a meteoric rise in popularity, it has got to be the pickup truck. Once regular cab trucks with long beds that were meant for work are now crew cabs with short beds that haul the family around and handle domestic duties. We expect a lot from our pickup trucks: comfort, luxury, tech, and even good fuel economy. Thanks to hybrid technology like the PowerBoost systems available on select Ford F-150 trucks, capability and efficiency can co-exist in a half-ton pickup truck.
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