Designing a new car isn’t as simple as it sounds. On one hand, you want your adoring public to like it, so it’s important to gather opinions as you go. But then again, listening to focus groups is how GM thought the Pontiac Aztek would be a good idea. For its latest Mustang variant, Ford took a different approach, recording in situ observations of cars exactly where most people will find them – on the open road.
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