Everyone with even a passing interest in cars knows that the Ford Model T pretty much started it all, so when the company’s current CEO, Jim Farley, declares that a “new Model T moment” is ahead, it’s worth paying some attention. It seems that Farley is not simply talking about the launch of a new EV truck to build on its F-150 Lightning success. Also, it’s not so much about trumping that Model T vehicle story, but rather a complete overhaul of how the company intends to work, from a design, engineering, and manufacturing point of view, starting with the all-important $30,000 truck. So, what’s going on?
