Hyundai’s luxury Genesis brand is showing huge ambition and potential. It’s going racing, launching a performance brand, and rounding out the lineup with a stunner of a flagship SUV. However, it’s still a new brand to the luxury space, and its sales show that, for now, it’s still a niche player compared to establishment players including BMW and Mercedes. If Genesis keeps growing steadily as it has over the past few years, it will rival them in due time. And sales figures from the past month show positive signs for the automaker.
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