GM Spent 88 Years Losing Money On This Iconic Brand, Only To Sell It Right Before The Cash Came In

As General Motors works to claw its way back into Europe with a Cadillac-led EV push, one question keeps resurfacing: why did it ever leave in the first place? The answer runs straight through Opel, the storied German brand GM owned for nearly 90 years before walking away in 2017. It’s a story of chronic losses, a hasty exit, and a rival that swooped in and did in one year what GM couldn’t manage in nearly two decades — turn a profit.