Credit: YouTube/Android Developers
TL;DR
- App developers can now ask you to downgrade your subscription when you try to cancel it via the Play Store.
- Users can still quickly cancel their app subscriptions from the resulting menu, though.
- This feature joins other recent additions like app recommendations in Gemini and expanded Ask Play capabilities.
The Google Play Store gives you a dedicated page to manage your subscriptions, making it pretty easy to cancel them. However, Google will let app developers persuade you to think twice before canceling.
Google announced at its I/O event that app developers can soon prompt users to downgrade subscriptions instead of canceling them. Tapping the cancel subscription button in the Play Store app will still show a menu with Keep subscription and Cancel subscription buttons, but you’ll also see options to switch to a cheaper plan.
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