Back In The Future
DeLorean is one of the most recognizable car brands ever due to its pop culture association with the Back To The Future movie franchise. To car lovers, DeLorean stands for the DMC-12, which was the automaker’s attempt to create a revolutionary sports car that ultimately gained notoriety more than fame. The brand’s struggles are well publicized and make for an entertaining read, but it died shortly after it was born.
Recently, though, the DeLorean name has made a comeback and is trying to reinvent itself as a better automotive manufacturer. Part of its brand image building is its latest attempt to join a newfound race series that, for all intents and purposes, fits the DeLorean brief well.
DeLorean Motor Company
DeLorean Airspeeder Race Team
During TechCrunch Disrupt 2026, the revived American carmaker announced it will join and field a team in the first-ever Airspeeder International Series. If you haven’t heard of Airspeeder, let us be the first to tell you it’s slated to be the first-ever electric flying car race series. The team will compete as the DeLorean Airspeeder Team during the 2026-2027 race season; the first race is set for this coming November. It also means DeLorean is the first American constructor in flying car racing, lining up against national teams from around the world in the first international season of the series.
“DeLorean has always stood for the courage to imagine transportation differently,” said Cameron Wynne, Chief Brand Officer, DeLorean Motor Company. “People have pictured a DeLorean in the sky for forty years. We decided it was time to stop picturing it. Echoing Wynne’s sentiments is Airpseeder CEO and Founder Matt Pearson, who said that DeLorean was the original flying car brand, saying that long before one was ever built, everyone already knew what a flying DeLorean looked like.
DeLorean Motor Company
What Is Airpseeder?
In the Airspeeder International Series, national teams race electric vertical take-off and landing (eVTOL) aircraft in three dimensions through augmented reality-defined courses, rather than around a conventional circuit. In the first season, the teams will use a standardized electric race platform built by Alauda Aeronautics called the Airspeeder Mk3C. In fact, the Mk3C has a higher power-to-weight ratio than a fighter jet or a Formula 1 car. It’ll be interesting to see how Airspeeder gets on as a race series, but the novelty of the idea intrigues us, and with DeLorean attached, the project takes on a nostalgic element that could draw in more spectators.
DeLorean Motor Company
