It’s happened before, and it will happen again. Certain car dealers just can’t resist the opportunity to tack additional charges on the hood of a hot new car, truck, or SUV. Dealer markups on average approached 20% (about $15,000) when the C8 Chevy Corvette launched in 2020. At Ford, the Maverick, Bronco, and Raptor variants of the Bronco and F-150, fell prey to price gouging, as did the 2002 Thunderbird.
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