The Honda Ridgeline sold nearly 50,000 units in the US last year, a respectable result in the competitive midsize pickup segment. The compact truck segment, however, faces far less competition and seems tailor-made for Honda’s expertise with unibody vehicles. At the moment, theFord Maverickalone accounts for most of the sales in the segment, leaving room for another contender. Recent trademark activity suggests Honda may be exploring exactly that, potentially paving the way for a compact pickup of its own.
