Honda is starting to get very serious about its electrified future. After shelving its plans to introduce a new EV platform, instead focusing on hybridizing most of its lineup, the Japanese automaker was just caught trademarking a new brand name in the United Kingdom and Europe. We expect the name to show up just about everywhere in Honda’s future lineup, ranging from the pint-sized HR-V to the rough-and-tumble Pilot TrailSport.
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