American Honda Hits a Wall in November
American Honda concluded November with a disappointing performance in terms of sales volume. Compared to October, which saw a slight 0.5% month-over-month bump, the results for November show a steep decline: total sales slid to 102,824 units, down 16.8% from the previous month.
The slowdown cut across just about everything the company sells, whether hybrid, pure combustion, or the few EVs it currently offers. SUV volume – usually Honda’s backbone – lost momentum. Car sales also softened despite strong hybrid mixes from the Civic and Accord. EVs technically hit a new annual record, but even that came with a significant month-over-month dip in November.
Kristen Brown
Passport Stands Alone, Prelude Debuts Quietly, Civic Hybrid Hangs On
The one model that shrugged off the November slowdown was the Honda Passport. Its latest update – rolled out earlier this year – seems to be doing its job. With 4,363 units sold, the Passport notched a record November and became the only Honda model to post a month-to-month increase of 50%. The refresh didn’t radically transform the SUV, but we believe it’s one of Honda’s best products in years, and the sales reflect that reception.
The Honda Prelude also made its showroom debut in November, landing 30 units. It’s too early to label it a hit or a miss, but if dealers continue their markup game, it won’t go well for the nameplate.
Then there’s the Civic Hybrid. While total Civic volume dipped, the hybrid variant actually rose 7.8% month over month, continuing its quiet run as one of Honda’s most important vehicles. With 79,084 electrified Civics sold so far this year, there’s at least one data point suggesting America is warming up to the idea of a hybrid compact all over again.
EV High-Fliers Falling Back to Earth
The rest of the showroom didn’t fare as well. Models that surged earlier this year – most notably the GM-based Honda Prologue and Acura ZDX – have fallen into a steep decline. Their previous highs were inflated by the race to beat the expiration of federal EV tax credits, which officially ran out by the end of September. Once those incentives disappeared, so did the inflated demand.
In fact, Honda only moved 903 units of the Prologue in November 2025 (compared to 6,823 in November 2024). In the same period, only 22 Acura ZDX units were sold – a stark drop compared to 1,317 units sold in the same month last year.
The good news is that American Honda’s year-to-date figures show a slight 1.8% growth, which means the surge in the previous months somehow offset the decline the company is experiencing now.
Acura
