The compact pickup truck renaissance is in full swing, and Ford’s Maverick sits at the center of it — racking up a massive amount of sales as buyers continue to embrace its blend of usability, efficiency, and manageable footprint. What makes that success story even more interesting is that Jeep had a credible shot at owning this segment years before Ford ever did. Back in 2016, the brand dusted off one of its own dormant nameplates and showed the world exactly what a modern compact Jeep truck could look like — then walked away from it entirely.
