It’s tempting to look at Lincoln and think it doesn’t have much of a chance of competing with BMW, Mercedes-Benz, and Lexus for the luxury sales crown in the US. BMW and Lexus outsold Lincoln by more than three to one in 2025, while Mercedes wasn’t far behind. Lincoln delivered about 107,000 vehicles in the US last year, putting it well behind Cadillac and Audi, although Lincoln did outpace Land Rover.
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