TL;DR
- Meta has scrapped Instagram’s AI feature that let users generate images using public profiles as references.
- The feature sparked backlash from users, who argued their public posts shouldn’t become AI reference material without meaningful consent.
- Meta says it listened to feedback and removed the feature just days after announcing it alongside Muse Image.
Meta has done a quick U-turn on one of Instagram’s newest AI features. Just days after unveiling Muse Image, its first dedicated image-generation model, the company quietly backed away from a feature that would have let people generate AI images using public Instagram profiles as references.
For many creators, an Instagram profile is more than just a collection of photos — it’s their portfolio, personal brand, and often their livelihood. The idea that AI could use those posts as creative reference material was always going to raise eyebrows.
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