Nara Smith in Target? The tradwife economy is going mainstream.

• The “tradwife” influencer Nara Smith’s debut cookbook is due out in October.
• HarperCollins is publishing the book, suggesting Smith has mainstream appeal.
• Our appetite for “tradwives” appears to be ever-growing.

Nara Smith’s content will soon be coming to a bookstore near you.

The debut cookbook by the “tradwife” influencer, known for cooking elaborate food from scratch on TikTok while wearing couture and speaking in dulcet tones, is due to be released October 13 by HarperCollins.

The 24-year-old mom of four and model, who grew up in Germany and lives in Connecticut, has been posting her signature “cooking from scratch” videos for her combined 17.2 million social media followers since 2023.

Naturally, as an influencer, Smith has done plenty of brand partnerships and collaborations over the years, including a clothing collection with Reformation, an Erewhon smoothie, and a $28 garlic algae cooking oil with the indie company Algae Cooking Club.

But releasing her own cookbook, due to be available in Target and Walmart, signals her moving outside of her digital niche and suggests tradewives in general might have mainstream appeal.

The cookbook, which is titled “Homemade,” will contain around 85 recipes that Smith said are partly inspired by what her German grandmother cooked for her growing up, and the dishes her husband, the model Lucky Blue Smith, and their kids request on repeat.

“They’re simple, from scratch, and meant to be made and shared often,” Smith said in a press release. The recipes made public so far include her cinnamon toast squares, a baked fall vegetable salad with miso-sherry dressing, soy-glazed flank steak with plum herb salad, and oat chocolate chip cookies.

The popularity of “tradwife” content endures

Whether you love it or love to hate it, the “tradwife” lifestyle and aesthetic (think flowy milkmaid dresses, freshly made sourdough, and many children running around a beautiful farmhouse) has resonated online for the past few years. But lately our appetite for it appears to be growing.

Earlier this month, Penguin Random House published “Yesteryear” by Caro Claire Burke, a novel about a tradwife influencer with a seemingly perfect domestic life, who wakes up to find she has traveled back in time to the brutal reality of farm life in 1805. British Vogue called it “the buzziest book of the year,” and it currently sits at number two on the New York Times bestseller list for hardcover fiction. Before publication, Anne Hathaway and her Somewhere Pictures label bought the rights for its movie adaptation, with Hathaway as the star.

The novel’s main character, Natalie Heller Mills, appears to be heavily based on Hannah Neeleman, a mom of nine who shares glimpses into life on her Utah 328-acre working farm with her 20.9 million followers. Like Smith, Neeleman’s influence only seems to be getting stronger. She told Business Insider in October 2025 that she employs around 100 people. And Hilary Duff recently told a podcast that she got her sourdough starter from the Ballerina Farm online store.

When Neelman opened a brick-and-mortar farm goods store in July 2025, in a small town 20 miles from Ballerina Farm, it became impossible to park or get a reservation at the local restaurants due to an influx of out-of-towners coming to visit the store, locals told The Cut. A bookstore owner said that her sales doubled on one Saturday because of the extra footfall. “It’s the Ballerina Farm effect,” she told the outlet.

Not just a pretty face

Despite their homemaker-style content, both Neeleman and Smith want to be seen as businesspeople.

Smith told Vanity Fair in an interview about her cookbook that she is a full-time working mom. “I don’t know what is traditional about our life,” she said, adding that she wants to expand her business beyond social media. “Ultimately, I’m building a culinary lifestyle empire, and we’re only at the very beginning,” she told the outlet.

Sheryl Sandberg, eat your heart out.