Audi has spent the last two years overhauling its entire product lineup in the face of one of the auto industry’s most uncertain periods. But earlier this year, everything changed. Following a significant shift away from electrification, the VW Group and, in turn, Audi, has had to rethink the way it does things. But as it turns out, Audi was already one step ahead, and under the leadership of CEO Gernot Döllner, Audi’s embarked on a mission to recapture the spirit of Vorsprung Durch Technik that once saw it thrive against BMW and Mercedes.
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