TL;DR
- Nothing’s smartphones and audio products are now available in more than 500 Best Buy stores across the US, marking its largest retail expansion in the country to date.
- The company says its US business grew rapidly in 2025, with unit sales rising 120% and revenue jumping 175%, helping fuel its broader retail ambitions.
- Shoppers can now try products like the Phone 3, Phone 4a Pro, Headphone A, and Ear 3 in person before buying.
Nothing has spent years building a reputation around products that look nothing like the sea of identical gadgets filling store shelves. Transparent backs, quirky design, and glyph matrix have helped the company carve out a recognizable identity in a market where most phones blur together.
Now, the brand is taking a major step toward becoming a more mainstream player in the US. Nothing announced that its smartphones and audio products are now available at more than 500 Best Buy locations nationwide. If in-store shopping isn’t your thing, Nothing’s entire product lineup is also available on Best Buy’s website.
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