Range Rover Just Turned America Into Three $200,000-Plus SUVs

The Patriotism Package

This year marks the 250th anniversary of the United States, which has seen automakers celebrate with special-edition models. Chevrolet, for instance, offers the Stars & Steel Collection on models including the C8 Corvette. Although it does not explicitly mention the anniversary, Ferrari recently created 10 one-off Purosangues through the American Grand Tour Atelier Collection, inspired by the country’s diverse landscapes and roads.

Now, Range Rover is joining the trend with its From Sea to Sea collection, described as a tribute to the “extraordinary natural beauty that has shaped the United States of America.” Through the SV Bespoke program, the collection offers three configurations: Desert Ember, Summit Frost, and Ocean Crest.

Range Rover Desert Ember

Range Rover

Three Shades of America

Inspired by the desert terrain of the Southwest, the Desert Ember comes with a Sunrise Copper Satin finish, a Gold Sand contrast roof, and 23-inch wheels with Sunset Copper inserts. The interior is finished in Ebony Semi-Aniline leather with an Ebony leather headliner. The Summit Frost, meanwhile, takes inspiration from the snow-covered summits of U.S. national parks. Its exterior features Icy White Gloss paint, a Dark Blue contrast roof, and 23-inch wheels with Icy White inserts, while the interior combines Perlino Semi-Aniline leather with an Ebony leather headliner.

As for the Ocean Crest, this bespoke configuration is inspired by the Atlantic and Pacific coasts – or, more simply, the East and West coasts. The exterior is finished in Constellation Blue Gloss with a silver and light blue contrast roof and 23-inch wheels featuring Constellation Blue inserts. Inside, it uses Caraway Semi-Aniline leather and a matching Caraway leather headliner instead of the Ebony headliner found in the other two configurations.

All three configurations come standard with a BMW-sourced 4.4-liter twin-turbo V8 producing 523 horsepower and 553 lb-ft of torque. It enables a 0-to-60-mph sprint in around 4.3 seconds.

Range Rover Ocean Crest

Range Rover

Customization Is the New Currency

The British luxury marque says 29 U.S. retailers commissioned their own SV Bespoke vehicles, each inspired by the geography of its local area. For reference, a 2027 Range Rover SV in standard-wheelbase configuration starts at around $219,500 before destination charges, so these U.S.-inspired commissions will likely command a premium.

Not only will these From Sea to Sea curations give U.S. buyers something more familiar and closer to home, but they should also bring greater exposure to the SV Bespoke program. Launched in 2023, the service gives customers extensive personalization options similar to those offered through Bentley Mulliner. Greater exposure could generate more bespoke builds, which typically carry higher margins and could help the broader JLR business navigate recent financial pressures stemming from factors like U.S. tariffs and last year’s cyberattack.