Credit: Edgar Cervantes / Android Authority
TL;DR
- Reddit has announced that it is beginning to test placing ads in search result pages.
- The ads that appear will be based on a range of factors, including contextual relevance to a query.
- The test is being run with a select group of advertisers.
Reddit recently announced controversial plans to shift primarily to a logged-in experience, which could change how people browse the website. On the heels of that divisive decision, Reddit has made another announcement that’s sure to rile up its users. You may soon start seeing more ads on the platform.
In a blog post, the company revealed that it is beginning a new test. This test will see the insertion of ads on search result pages. Reddit says that it believes this area of the site has high purchase and search intent.
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