Rivian really needs its new R2 electric SUV to work. Introduced last week specifically to offset limited revenue from the company’s existing R1S SUV and R1T pickup truck, as well as sky-high development costs, the Rivian R2 will be how the Californian independent takes its business to the next level. Hopefully. To do so, of course, the new boy will be taking on the likes of Ford, Toyota, Hyundai, and General Motors – and EV heavyweight Tesla – in the highly competitive compact electric SUV market. A foreboding prospect.
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